This did not catch on, apparently. Even though with "no buttons to bust," you would have plenty of leeway for enormous three-martini lunches. And you could pretend you were an Airman, too - the Chevy magically transformed into a fighter plane as you sit in traffic every morning. Like Snoopy pretending to be the Red Baron! Only he didn't have a zippered Airman shirt to dress up in, did he.
It came in "white and smart colors" - I guess white isn't that smart. Plus the steak sauce spills are going to show on white. What is a Smart Color, anyway? Blue, maybe. I don't think they mean orange or purple or red, those are Fun Colors. Brown would be smart though, you can spill all you like on that.
And goodness gracious, don't these folks look happy about it? Maybe he has trouble getting the buttons to come out even. That could be. The zipper has cut twenty minutes off his getting-ready time in the morning.
Big version over here at my Flickr thing; this is from Life, October 16, 1950. The Snoopy image is from What I Have Read Since 1974.









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