Mother Always Uses Andrews Liver Salt

That must have been one hell of a sales convention.

But Andrews Liver Salt - hard to believe that it is "sparkling' and "effervescent" given the name and what it's supposed to cure - is (as always) to the rescue. "Mother" must keep a case or two of the stuff in the upstairs closet.

Seems like she really enjoys dosing the family up with Andrews. Father (who resembles a B-movie gigolo) is as pleased as if she had handed him a gin and tonic.

Maybe that's what he has! He can't take the constant diet of Andrews Liver Salt any more. He's got a glint in his eye that I don't like. There's a film noir/Hitchcock subtext in this ad, I know it.

But if he makes "Mother" angry - what then? What other antacids of doom has she got hidden in the medicine chest?

Newspaper ad, from a 1954 Toronto Telegram.